Bill Harrison Marketing Communications

Marketing Communications

beyondthetrail.com

Within the ever-changing business environment, one could look at the marketing communications process as an ongoing journey into the unknown. When traveling beyond the familiar, one might seek out an experienced guide, who can speak the language and knows of hazards along the way.

Creative & Technical Services

quality and innovation for 2014

We offer professional graphic design for the page and the screen, with refined typography and photographic illustration that presents your product within the best light. Sites are written with XHTML & CSS, & validated by the W3C to insure reliable code. Our content creation specialties include editing and writing for better product positioning and efficient search engine optimization (SEO).

Web Design

Site Development

  • XHTML & CSS
  • JavaScript
  • Validation with W3C

Search Engine Optimization

  • Meta Tag Analysis
  • Key Phrase Copywriting
  • Product Positioning
  • Usability

eCommerce

  • Initial Needs Evaluation
  • Evaluation of Current Systems
  • Database Integration
  • Scale & Connectivity
  • Current Systems

Platform Evaluation

  • Content Management Systems
  • Custom Design of Templates
  • Shopping Cart
  • Payment Gateways
  • Automated Shipping

Support & Training

  • Site Management
  • Store Management
  • Content Management
  • Automated Notification
  • Messaging
  • List Management
  • Product Photography
  • Digital Retouching w/ Photoshop
  • Book Design & Pagination
Satisfaction Guaranteed


MarCom

Technical Editing & Writing

  • Product Launch
  • Content Creation
  • Project Management
  • Template Design
  • Interdepartment Streamlining

Collateral Design & Production

  • Color Matching
  • Lithographic Press Checks
  • Bindery
  • Sheet Fed, Web Offset
  • On-Demand Printing

Graphic Design

  • For Screen or Print
  • Refined Typography
  • Product Photography
  • Digital Retouching

Publication Design

  • Technical Manuals
  • Corporate Anual Reports
  • Periodical Design & Production